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Hi, I’m Reshma Shaikh, and LabelResha was born from a feeling we’ve all experienced – that sinking moment when you spot someone wearing the exact same outfit as you.
You know that feeling, right? You’re on a train, at a party, walking down the street, and suddenly there it is – your “unique” piece on someone else. That moment when your carefully chosen outfit becomes just another mass-produced duplicate.
I’ve always been someone who hated blending into the crowd. Growing up, I’d rather skip an outfit entirely than wear something I’d seen on three other people. But here’s the problem I kept facing: even when shopping from different stores, different brands, even different cities – I’d still encounter that dreaded fashion déjà vu.
That’s when I realized something had to change. If I wanted truly unique fashion, I’d have to create it myself.
I dove deep into learning embroidery – not just the basics, but the art of placement, the science of threads, the craft of creating designs that had never existed before. Every technique I mastered, every placement I perfected, brought me closer to solving that universal fashion problem.
LabelResha creates pieces you’ll never see duplicated. Each design is embroidered fresh when you order it, and here’s the beautiful part – with our limited drop model, there are only 50-100 pieces of each design ever made. When that’s gone, it’s gone forever.
We place embroidery where others don’t dare – sleeves, sides, unexpected corners that make people pause and wonder. Because your style deserves to be as individual as you are.
When you wear LabelResha, you can walk into any room in India with complete confidence. You won’t see your design on anyone else because we’ve made sure of it. We’re not creating clothes for the masses – we’re creating fashion for individuals who refuse to blend in.
This is fashion that’s uniquely yours. Affordable, accessible, but never ordinary.
Because life’s too short to dress like everyone else.
Founder, LabelResha
